Develop Your Own Beverage or Food Brand | Brand Relations

 Richard Horwell, the owner of Brand Relations, a specialist food and drink design agency in London, spoke to Business Leader about how you can develop your own food or drinks brand.

Have you ever been shopping and as you look down the shelves of drink, thought ‘I have a great idea for something new and different’? The impact of Covid-19 means that many people are considering branching out into new ventures and the food and drink sector is appealing. However, it isn’t an easy area in which to start a new business.

If you see a mass of products in a category such as Energy Drinks or Kombucha, then chances are you have missed the boat and the only way to get into this category is by being cheaper than the competition or throwing more money at your brand than they are. Neither is recommended.

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